SEO and SEM

SEO Search Engine Optimization for Central Massachusetts

Website Marketing

At Infotex, we believe that successful internet marketing translates into overall success for your business. We are well-versed in a variety of strategies to help you leverage the investment you make in a website and elevate your internet marketing campaign to a new level.

Search Engine Optimization (SEO)

No matter the quality of your business or the information offered on your website, without traffic from new visitors your website will fail as a marketing tool. This traffic is usually generated via search engines such as Google, Yahoo, and Microsoft, but if your site does not appear high up in the search results, it s unlikely many people will ever see it.

At Infotex, we perform a Search Engine Optimization service to ensure the visibility of your website and generate relevant traffic from the web’s major search engines. Using powerful SEO software, we can analyze your existing content to determine keyword density and ranking. Our knowledge of the way that search engines function coupled with analysis of your competition allows us to craft keyword-rich, relevant content to fill any gaps we might find in your site. Infotex will work hard to drive your site to the top of the search results list and bring in the visitors you need to advance your business.

Localization

While putting together a website gives your business worldwide reach, for practical reasons most companies are only targeting a particular geographical area. For this reason, it is important to have content that is not merely keyword-rich, but keyword-specific to your location. Infotex wants to make your company highly visible to your target audience, and through careful planning and thorough research will provide a website full of content that distinguishes you as a leader in your local market.

Back Links

Having links to your website (known as back links) on other relevant sites can attract visitors who otherwise might never discover your company. Even more importantly, increasing the number of back links will improve the ranking that search engines give your site, thus improving your visibility. Infotex will work to increase both the number and quality of your back links, effectively connecting you to more potential clients

Search Engine Submission

Infotex will take care of search engine submission for your website to ensure that your company’s information is immediately accessible to potential clients surfing the web.

Statistics/Analytics

Part of building a more effective internet marketing plan is understanding the impact your website currently has. Infotex is experienced in web analytics and can perform site traffic analysis to get a picture of your visitors and their habits in order to build upon your success or reformulate your web marketing strategy. Through our continued analysis of the traffic to your website we can monitor the impact of content changes and make strategic adjustments quickly. Infotex can also set you up with the free and easy to use Google Analytics program so you can be part of this process and better understand the dynamics of your website.

Site Stress Tests

Increasing the number of website visitors is essential to your company’s continued success, but if this higher level of traffic causes your site to overload or slow to a crawl, your improved web marketing will have proven counter-productive. Infotex will perform site stress tests to determine your traffic capacity and pinpoint weaknesses, then help you make the necessary adjustments to ensure that your website functions smoothly under whatever volume of traffic you are able to generate.

SEM
Search Engine Marketing
Google AdSense
Pay Per Click Advertising

Another method you might use to increase your website’s visibility is pay per click advertising. Using PPC systems such as Overture and Google AdWords, Infotex can help you implement an effective and affordable pay per click advertising plan to increase traffic to your website.

Monetize Site Content with Free Ad Placement

At Infotex, we know that in addition to serving as a marketing tool, your website has the potential to be a direct source of revenue for your company. We want to help you take advantage of the many advertising options available to enhance the value of your site. Using simple ad programs such as Google AdSense, you can display free, relevant ads on your website to earn extra cash while marketing your own company’s products and services.